Mobile Marketing Minute
THINK MOBILE FIRST ALWAYS
In 2017 it is estimated that 75% of all internet usage will be done from a mobile device. Dealerships must build both their website & marketing around a Mobile First strategy!
VDP IS THE KEY
Lotlinx, the leader in VDP marketing says that vehicles that get at least 30 VDP views sell 44% faster than those that get less than 30 views!
SHOWROOMING IS SERIOUS
Do you think customers aren’t shopping your competition while on your lot? Think again! Today 63% of auto shoppers use their smartphones while an auto lot.
TEXT MESSAGES GET READ MORE OFTEN
Did You Know? 95 to 98% of all text messages are read immediately! In fact, text messages have a 3x higher open rate than that of email.
CUSTOMER REVIEWS MATTER
Today you have two types of shoppers. You have a mobile shopper and you have a desktop shopper.
Did You Know that mobile shoppers are over 90% more likely to read dealer reviews than desktop users! And that's a good thing if you have good dealer reviews.
OPTIMIZE CAMPAIGNS WITH TRACKING
Let's face it. Some of your marketing strategies will be more effective than others!
Look past Google Analytics to more engagement data and you'll get a much clearer picture of what shoppers are actually doing on your website.
SHORTEN THE MARKETING MESSAGE
Today people consume information much differently than ever before online.
Whether you're talking Facebook, Instagram, Pinterest they're all designed for quick engagement. Even Twitter only gives you 140 characters to get your message across.
MORE TOUCHPOINTS ACROSS DEVICES
Today’s car shoppers are exposed to so many marketing messages it’s hard to break through the clutter and get their attention.
Dealerships must develop a comprehensive marketing strategy that includes both online and offline strategies!
GPS FINDS SHOPPERS ON THE GO
It’s no secret the world has gone mobile! Dealerships can now use the GPS of mobile devices to engage with car shoppers who are on the go!
Since 90% of people now begin their mobile online experience using a mobile app, dealerships should now focus some of their advertising on this type of strategy!
OPTIMIZE EMAIL FOR MOBILE
Today almost 80% of all emails are now being read on a mobile device.
So what does this mean for the dealership? First, it means that dealerships email should always be built for mobile first! Keep your emails short and to the point. Nobody wants to read a long boring email these days. It's also one reason why video email has become so popular.